BUILDING THE DATABASE
Email addresses are collected during the 60,000 monthly telephone interviews completed by Harte-Hanks to update and build the CiTDB. From this, a master database of all the contacts in the CiTDB with a valid email address is created. Utilizing the technology and demographic components of the CiTDB, clients are able to select contacts and create the most targeted lists of email addresses available in the technology space.
OUR POSITION ON PRIVACY
The privacy of the contacts in the Technology Email Database is of the utmost importance. Harte-Hanks employs a variety of strategies to protect this privacy including:
- Every email message contains three ways for contacts to opt-out of the file.
- All campaigns are sent to contacts by Harte-Hanks on behalf of their clients. Contacts always know where messages originate.
- Contacts are never targeted more than 6 times a month, significantly reducing the stress on the file.
- All email messages are reviewed to ensure for business-appropriate content.
BUILDING
YOUR
CAMPAIGN
Successful
e-marketing
is
more
than
sending
out
a
simple
promotional
message
to a
list
of
prospects.
Besides
investing
in a
dependable,
targeted
source
of
data,
the
design
and
structure
of
your
message
is
critical.
The
CiTDB
has
evolved
our
offerings
to
include
email
creative
consultation,
message
copywriting
and
graphic
design
to
help
customers
quickly
execute
"best
practices"
marketing
campaigns
for
maximum
impact.
Our
Email
Creative
Services
Team,
"the
one-stop
shop,"
has
also
partnered
up
with
the
newest
member
of
the
Harte-Hanks
family,
PostFuture,
to
deploy
the
most
sophisticated
delivery
solutions
in
the
market.
With
this
combined
level
of
expertise,
customers
can
now
enjoy
optimum
delivery
and
high
response
open
and
click-through
rates,
which
ultimately
leads
to
higher
sales
conversions.
