Harte-Hanks CiTDB - Europe

Harte-Hanks is a leading provider of database products and services to the technology and telecommunications industries in Europe, North America and Latin America.

Our flagship product, the Ci Technology Database™ (CiTDB), tracks technology installations, business demographics and key decision makers at more than 240,000 locations in 25 countries in Europe. The CiTDB has provided our customers with unparalleled insight into their prospect’s and client’s technology buying cycle since 1969.

Clients use our content to drive a variety of sales and marketing programs including telemarketing, direct mail, e-Mail marketing, market segmentation, territory planning, and more. Our clients succeed with our information because it shortens their sales cycles and improves the effectiveness of their marketing campaigns.  

Our success is built on a data collection methodology and commitment to quality that is unmatched in the industry. 

Our proprietary databases -- combined with Harte-Hanks resources in response management and database integration -- allow us to create end-to-end, direct marketing solutions for our technology and telecommunications customers.

All Data Subscription

Nothing is more critical to your success than quick and easy access to market intelligence like the CiTDB. With accessCi.com, you always have access to the most current CiTDB in a Web-based, easy-to-use search and reporting tool.

accessCi provides tremendous flexibility so you gain maximum return from your CiTDB information. With accessCi, you can:

·   Target your best prospects using up to 200 installed/planned technology selectors along with geographic, industry, and sizing selectors.

·   Create targeted telemarketing lists and direct mail lists.

·   Access thousands of technology buying plans immediately after they’re reported.

·   View and download full site profiles to arm your sales staff with the most comprehensive view of their prospects prior to the sales call.

·   Run hundreds of cross tabs to analyze market size and growth trends.

·   Make territory allocations and set quotas based on real numbers.

While accessCi delivers a wide range of applications, it’s designed to offer a scalable and intuitive interface with the beginner, intermediate and power-user in mind. Also, since we house the database, you don’t need to update your systems or pay for access.

Ci Lead Generation TM

Question: How do you obtain more revenue from your existing sales teams? How do you get them in front of buyers and discuss OPPORTUNITIES?

Answer: Give them better, more qualified leads using CiTDB and Harte-Hank’s Lead Generation Team.

The Harte-Hanks Lead Generation Team brings qualified buyers to your doorstep. We target and canvas your marketplace, identify potential clients, qualify them according to your metrics, and deliver them to your sales force.

Your sales team should spend their time closing sales, not qualifying them.

·   We qualify your incoming lead from web events, tradeshows and advertising responses

·   We distribute leads quickly by territory to your sellers and resellers

·   We update and optimize your marketing database

·   We integrate your customer information with one or more of our technology databases

Email Marketing

e-t@rget intelligence Database from Harte-Hanks features more than 200,000 European email addresses and is the only permission-based email fulfilment source in the technology space compiled via phone interviews. You receive unprecedented targeting ability with the use of more than 200 technology and demographic selectors from the CiTDB as well as the latest in email delivery and tracking capabilities.

e-t@rget intelligence is available for 19 European countries (the UK, France, Germany, Spain, Italy, Ireland, Portugal, Austria, Finland, Denmark, Norway, Sweden, Belgium, Netherlands, Luxembourg, Hungary, Slovakia, Czech Republic and Poland.

The CiTDB has evolved our offerings to include email creative consultation; message copywriting and graphic design to help customers quickly execute "best practices" marketing campaigns for maximum impact. Our Email Creative Services Team, "the one-stop shop," has also partnered up with the newest member of the Harte-Hanks family, Digital Practice, to deploy the most sophisticated delivery solutions in the market. With this combined level of expertise, customers can now enjoy optimum delivery and high response open and click-through rates, which ultimately lead to higher sales conversions.

Ci SuperPlans TM

Take the guesswork out of building your sales pipeline with SuperPlans. SuperPlans will convert buying intentions into qualified leads for you by asking several follow-up, qualifying questions after specific technology buying plans have been identified during our ongoing CiTDB interviews.

More than 3,000 technology buying plans are identified each year in the European database, but SuperPlans advances this market intelligence into HOT LEADS for your strategic sales initiatives. Harte-Hanks Market Intelligence pinpoints exactly what you need to drive sales to the customized level

Ci Match and Append Service

How current is your data? Our statistics show that 1% of contacts change jobs or leave the company every week. One year equates to an average of more than 50% turnover in contact information.

Leverage your database by updating and appending it with Installed Technology Profiles.

Utilizing match & append services through the CiTDB can add intelligence to your existing data such as detailed technology profiles of installed technology at prospect sites. Our combination of experience and content- rich information is unsurpassed in the technology marketplace. Harte-Hanks Match & Append services enables you to increase the value of your data in a few simple steps.

No matter how simple or complex your customer relationship management systems are, we can deliver data in whatever format you need. Additionally, to maximize ROI, we can make available our marketing services group to enable you to create lock-step campaigns with your customer engagement teams or develop analysis and statistic models for developing and forecasting new initiatives

Call us today and one of our experts can help you build your own customized solution program or contact us via e-mail.