Case
Studies
Harte-Hanks
delivers
results.
For decades,
Harte-Hanks
Research and
Analytics
has helped
clients
succeed by
conducting
insightful
customer and
market
studies that
make it
easier to
create
successful
sales and
marketing
strategies
and track
and
improving
results over
time. Here
is a list of
a few recent
projects
that we have
successfully
driven:
SuperPlans
Increases
ROI by 25%
More than
any Other
Source
A global
leader in
communications
systems
wanted to
generate
more
qualified
leads for
the firm’s
direct and
indirect
channels
while
increasing
the output
and quality
of what they
do. Click here
for full
details.
Market
Sizing
A leading
manufacturer
of servers
needed to
predict the
demand for
its
next-generation
high-end
server
product.
Click
here for
full
details.
Market Share
A top
telecommunications
service
provider
wanted to
gain
accurate,
objectively
determined
measures of
market share
for product
planning and
strategic
development.
Click
here for
full
details.
Share-of-Wallet
A
telecommunications
customer
wanted to
conduct a
share-of-wallet
study that
would drive
sales and
marketing
plans toward
industry
segments with
maximum
revenue
growth
potential.
Click
here for
full
details.
Product
Perception
A security
software
provider
wanted to
develop a
deeper
understanding
of brand
awareness
and detailed
product
perception.
Click
here
full
details.
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Call
us
today
and
one
of
our
experts
can
help
you
build
your
own
customized
solution
program or
contact
us
via
e-mail.
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